Coca-Cola and Pepsi have been battling each other for more than a century.

It's a legendary brand rivalry.

The fight has often gotten personal. Most recently, Pepsi went after Coke's famed mascots: the polar bears and Santa. The feud has even spilled over into outer space.

How did it end up this way?

CnnTees put together an infographic entitled "The Soda Wars" that includes everything you'd ever want to know about the history of the Coke vs. Pepsi.

 The rivalry between Coca-Cola and Pepsi is legendary. Although the war between the two marks not peaked until 1975, when Pepsi launched the so-called "Pepsi Challenge" and won a Coca-Cola in a blind taste test, the two companies have been fighting for more than a century.

In addition, his is a war that goes beyond the development of their respective products. Sometimes transcends the personal and is also reflected in the marketing strategies of both brands. One of the latest attacks Pepsi campaigns, in fact, polar bears and Santa Claus Coca-Cola, the most famous icons of his eternal rival.

What is the origin of this war? CnnTees answers this question with a full infographic gutting the story of the eternal confrontation between Coca-Cola and Pepsi. Business Insider then dissects the major battles of this war:

It all started in 1886 when John S. Pembertos developed the original recipe for Coca-Cola:

 Pepsi-Cola was created 13 years later by the pharmacist Caleb Bradham:

 Coca-Cola sold and a million gallons a year when Pepsi started to be traded.

 Coca-Cola bottle developed his famous curves, signed contracts with celebrities and Europe expanded. Meanwhile, Pepsi went bankrupt because of the First World War:

 Pepsi went bankrupt again eight years later, but this time the company managed to overcome the crisis:

 During World War II, Pepsi expanded its marketing efforts and began selling its soft drinks in cans:

 During the 50s, Coca-Cola began advertising on television, while the rebranding Pepsi decided to try to keep up with his rival:

 Coca-Cola decided to go public in 1962, coinciding with the launch of Sprite, one of the most successful brands of the company:

Pepsico Frito Lay merges with the mid-60s to create PepsiCo:

 The merger with Frito Lay has been shown to have a beneficial effect on the accounts of Pepsi in recent decades. Coca-Cola, however, has not gone beyond the beverage industry and soft drinks:

 The catalog of brands Coca-Cola is huge. Fifteen of them over 1,000 million dollars in sales:

 Although the catalog of Pepsi drinks is not as broad as that of Coca-Cola, it compensates with its numerous brands of appetizers:

Coca-Cola remains the market leader in products Cola, Pepsi but revenues are higher thanks to greater product diversification:

Coca-Cola and Pepsi have a throng of celebrities as brand image:

 

 Both Coca-Cola and Pepsi have implemented numerous changes in their respective logos in the last century:

 Both brands have ventured into the world of social networks, but for the moment Coca-Cola is ahead of Pepsi in this field: